Decision architecture Articles — Atticus Li

Atticus Li

Blog · Tag

Decision architecture

Articles exploring decision architecture through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

pricing page optimization Mar 28, 2026 7 min read

The Pricing Page Conversion Benchmark: Insights from 200 SaaS Websites

An analysis of 200 SaaS pricing pages reveals that the highest-converting designs share patterns in tier structure, feature framing, and social proof placement rooted in decision psychology.

Read Article
→ 

The Pricing Page Conversion Benchmark: Insights from 200 SaaS Websites

progressive disclosure Mar 28, 2026 8 min read

Progressive Disclosure: Why Showing Less Information Increases Comprehension and Conversion

Cognitive load management through layered information architecture. How strategic information hiding improves decision quality and accelerates conversion.

Read Article
→ 

Progressive Disclosure: Why Showing Less Information Increases Comprehension and Conversion

The PRISM Method → CRO Services → Case Studies →